The history of the Benetton Group is not only about economic growth and industrial development; social commitment, concern for the environment and ethical behaviour are core values of this company, always conscious of the importance and significance of a responsibility that goes beyond its commercial objectives.
The Dress Safely project’s task is to inform consumers of the dangers of a reality of which many people are unaware and from which it is therefore hard to defend themselves. With the same transparency that has always characterized the work of Benetton Group, a new requirement has arisen : comes the need to reassure and inform our consumers about the company procedures with regards to the use of harmful substances in clothing.
The main objectives of Benetton Group’s corporate social responsibility strategy are the safety and quality of products and the transparency of the information delivered to our consumers.
All Benetton products are safe. With the Eco Safe mark, Benetton Group aims at providing a further guarantee for children’s products lines. (United Colors of Benetton, Undercolors of Benetton e Sisley Young).
Economic performance and consumer welfare
Our economic results have allowed us to maintain an environmental and social sustainability policy of benefit to our customers. Consequently the company invests heavily in research and in the development of innovative tools that help us ensure the safety and quality of our garments.
Strict control on chemicals over the entire supply chain
Benetton Group firmly believes that customer satisfaction and customer loyalty grow stronger if we ensure that products are manufactured without the use of toxic chemicals or dangerous materials throughout the production process, from raw materials to the finished products. This is why, every year all suppliers are subjected to rigorous audit to ensure their compliance with national and international legislation prohibiting the use of many substances that are harmful to our health.
A clear commitment to a dialogue with our consumers
Listening to consumers and embracing their points of view not only allows us to constantly improve our production but also to build solid relationships with them by providing information on product safety.
The Dress Safely project makes use of the Eco Safe mark, which Benetton Group has voluntarily adopted to effectively monitor certain substances and hazardous materials.
Dress Safely is a commitment to clear information towards who those who chooses Benetton Group’s products, starting from the consumers who require the highest protection: children.
Eco Safe is a mark registered in the European Union.