The history of Benetton Group is not only about economic growth and industrial development; social commitment, concern for the environment and ethical conduct are core values of this company, one that has always been aware that its responsibilities go above and beyond the mere achievement of commercial objectives.
Benetton Group’s strategy of corporate social responsibility prioritizes safety, product quality and a transparency of information for the group’s customers.
The company invests in research and development of innovative tools that ensure the safety and quality of garments because it wants to provide an additional guarantee of its products.
The “Dress Safely” project – tasked with reassuring and informing the consumer about the actions exercised by the company concerning the use of harmful substances in clothing – is a key component of our strategy.
Strict control on chemicals over the entire supply chain
Benetton Group firmly believes that customer satisfaction and loyalty grow stronger with the guarantee that – through the entire supply chain, from raw materials to finished garments – our products are manufactured without the use of toxic chemicals or dangerous elements. For this reason, every year we subject our suppliers to rigorous audits, ensuring their compliance with the company’s security protocols, which are stricter than national and international legislation prohibiting the use of many substances that are harmful to our health.
A clear commitment to a dialogue with our consumers
Listening to consumers and embracing their points of view not only allows us to constantly improve our production; providing our customers with information on product safety also allows us to build solid relationships with them.
All Benetton Group products are safe.
With the “Dress Safely” project – a commitment to transparent information for those who choose Benetton Group’s products – the company wants to provide an additional quality guarantee for all products of the children’s collections of United Colors of Benetton, Sisley Young and Undercolors of Benetton.
Starting with the Autumn-Winter 2015 Collection, also the adult line of Undercolors of Benetton – products towards which the consumer is particularly attentive since they are often in direct contact with the skin – has been subject to the controls of the “Dress Safely” program.